The grotesque,

promoting a typeface

06/06

(PROJECT)          Type Specimen Book

(DISCIPLINES)     Print Design

(KEYWORDS)      Swiss style, Turn of the 20th century, Typophile

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Nerd out with me.

Specimen books were once an essential part of the print industry. They are far less common today, with foundries putting their effort into well-designed websites to showcase their typefaces instead. Still, there is something to be said for seeing type in its natural habitatโ€”paper. I was tasked with going old school and creating a specimen book for a typeface of my choosing. 

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I chose Akzidenz Grotesk because I have a soft spot for underrated classics. When I learned that AG was made around the same time that the x-ray machine was invented, I knew that a marriage between these two cutting-edge creations was meant to be. 

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Once more, with gusto.

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created with love by Jazmine Diaz 2020 ๐Ÿ’๐Ÿฝโ€โ™€๏ธ

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